Mandela Millers, a prominent brand under the Mandela Group umbrella, has officially inked a substantial advertising agreement with Radio 4.
This multi-million dollar deal encompasses various components, including spot advertisements for Supreme wheat and maize flour, along with show sponsorship.
Effective immediately upon the contract signing on Tuesday, January 2, the partnership is slated to endure for a year.
During the contract signing ceremony, Eng Richard Buyi Wandawa, representing the Mandela Group Technical Department, commended Radio 4’s exceptional programming.
He expressed confidence in the station’s capacity to effectively communicate the brand’s message to millions.
“Mandela Group prioritizes not only the quality of its products but also the caliber and efficiency of our partners. We’ve closely monitored Radio 4, and given its high-quality programming, we believe it will effectively convey our message to Ugandans, allowing them to benefit from our offerings,” Mr. Wadawa stated.
“For our clientele, our weekly show on Radio 4 every Monday at 7 pm is a must-listen, addressing topics relevant to everyone, including road safety and healthy eating,” he emphasized.
“I encourage those yet to experience Supreme wheat flour and Supreme maize flour to try it today and become testimonials to our quality products,” added Wadawa.
In response, the Station’s General Manager, Kungu Al-mahadi Adam (Adam Kungu), expressed gratitude to Mandela Group for the partnership and he assured the group of delivering value for their investment.
“Mandela Group joins several other corporate giants already advertising with Radio 4, and we are honored as a mass and people’s station by this collaboration. It signifies confidence in us and the quality of our work, and we are truly humbled,” remarked Mr. Kungu.
“Today, Radio 4 stands among the leading stations in the country. We commit to providing Mandela Group with exceptional value, just as we do for other leading brands already in collaboration with us,” he added.
Mandela Millers, recognized for their leadership in wheat and maize milling, offers a premium selection of wheat and maize products. Catering to diverse customers, including renowned brands like On The Go Supermarkets, Shoprite, and Quality Supermarkets, they provide competitive rates and swift, efficient distribution of high-quality wheat flour and maize meal to their Ugandan bakery and consumer clients.
Noteworthy brands within the Mandela Group portfolio include City Oil, City Service, City Tyres, Mandela Millers, City Retread, Cafe Javas, and Mandela Auto Spares.